Decisions

For my project i have decided to work with a group of three of my friends, Chloe Bridger, Sarah Cornwall and Annabel Grocock. Because we are working in a group of four, we can all make decisions on the products and add our seperate input, but we all have to create our own research and planning.

First, we went through any potential target audience's and analysed each one for any problems they may have in their lifestyles which our healthy lifestyle campaign could improve using 'small steps' as specified in the breif.
After long consideration on the individual taget audiences and product's available we decided on the target audience of Young Professionals.

Next we had to decide which media platform young professionals would be most likely to come in contact with. These are the media products we decided on;

• A large majority of young professionals will live in london, so we decided to aim most of our physical products in the london area. We also thought that most young professionals would have to use public transport for example the tube, on their way to work. Because of this regular contact our target audience would have with this media platform, we decided that a billboard in a tube station would be appropriate. This is so that when the target audience is waiting in the tube station they are immediately in contact with the product.
• Secondly, we decided to create a webpage that will include tips on acheiving a healthy lifestyle, excersize tips, and ways to save money. There will also be a variety on 'How To' guides on the website. We felt that this media product would be appropriate because young professionals will be very IT orientated, as will porbably use the internet both at work and at home.
• We are also going to mock up the creation of an iPhone and Android app, as a lot on young professionals will have smartphones and will like to use the product on the move.
• Finally, we decided to create a Facebook page to help promote our brand and products. We think this media platform would be effective in promoting our brand because all of the young professionals we talked to, when researching our target audience, were registered on facebook. Also we found that most young professionals go on facebook regularly and would therefore see our branding regularly. Also as one person 'likes' our page, they could then invite all of their friends to 'like' our page and each of their friends could invite their friends, thus giving our facebook page a large number of followers in a very short amount of time providing optimum exposure.