Articles; Relevant To My Target Audiences' Issues

So far i have found an article and a blog which are relevant to the issues of my target audience.

The first, a BBC magazine article, talks about the issues with weight that many younger people have in modern times. The obsession to be this and therefore the obsession with taking part in 'pilates, dancersise, aerobics'. This article talks a little about when the obsession with weight started but most of the information focus' on when 'pilates' was started and most of the content is irrelevant.
(http://news.bbc.co.uk/1/hi/magazine/4265035.stm)

The second, a blog site, focus' ,again, more on the losing weight side of young professionals issues. It is essentially a site to keep people trying to lose weight motivated as opposed to a site exploring the issues facing young professionals as a whole. This blog is aimed at young professionals though and we can tell this because the primary image is a table, with fruit and a latop, covering it.
(http://www.theofficediet.com/)

below is the banner for the site.

Target Audience Issues.

After realising that I could not coherantly create a brand and social marketing campaign, to help my target audience, without first researching the issues which my target audience face. Therefore i have spent half a lesson thinking about my target audience's issues and about ways in which my campaign could solve my target audience's issues.
below is the document i creates on the issues and possible solutions.